Marketing
How to study marketing
Marketing courses are built on models (the 4 Ps, segmentation, positioning) and a lot of terms. The exam rarely asks you to recite a model; it asks you to apply it to a company. Learn the model, then practise using it.
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Why it is hard to learn
- Many models and frameworks
- Terms that sound alike
- Applying a model to a case
- Long readings and slide decks
A study plan that works
Turn the slides into notes
Upload the lecture slides. Memo's notes explain what each model is for and how to use it.
Learn the models and terms
Flashcards for each model's parts and each key term.
Connect them
The mind map shows which models belong to which stage of the marketing process.
Practise cases
Practice tests with written answers ask you to apply a model, which is what case questions want.
The study modes that fit best
Flashcards
For models and terms.
Mind map
For where each model fits.
Practice test
For applying models to cases in writing.
Quiz
For a quick check before a seminar.
Questions
How do I answer marketing case questions?
Name the model that fits, apply each of its parts to the company in the case, and end with a recommendation. Practise that structure in writing before the exam.
Try it on your own material.
Upload a lecture, a PDF or your slides and get notes, flashcards and a quiz in a few minutes.
Try it for €03 days free · you only pay if you carry on